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More and more small businesses are moving out from static HTML-based sites to WordPress. The reasons for this evolution are simple. As the internet has grown and evolved, businesses and organizations of all sizes are finding it necessary to be able to add and edit content within their websites easily, without having to rely on a web designer to make changes or on special HTML-editing programs like Contribute or Dreamweaver.
WordPress is Free and Open Source
Unlike other “free” and “open source” solutions that have hidden agendas, WordPress.org is completely free for you, forever. WordPress doesn’t start charging when you hit a certain size, nor does it close off any of its code to you. This is one of the less tangible but probably the most important elements of WordPress.org’s success. No fees, no gotchas, no-nonsense.
Plugins allow you to extend the functionality
WordPress is famous for its massive number of third-party plugins. Plugins allow you to add almost any interactive feature you can imagine to your Web site: slideshows, lightboxes, galleries, maps, forms, FAQ’s, membership areas, forums, e-commerce, editing tools, design tools, etc. Developers are constantly coming out with new plugin ideas and improvements to those ideas, that have been around for a while.
You can very easily upload images and other media (videos, audio files, PDF’s, etc.) to your WordPress site: simply drag your file into the media uploader or select it directly from your hard drive. In the media library, you can add “alt text,” captions and titles to your files. You will use the “Add Media” button to insert your image or other files directly into your blog post or page.
Search Engine Friendly
Even without all the wonderful available SEO plugins, websites using WordPress tend to rank well in Google.
Google loves WordPress sites because they are updated more frequently, and the content tends to be structured well. You can get a WordPress site ranking very quickly compared to a static website. Google has even gone on record as recommending WordPress for business sites.
To know whether WordPress is truly right for you, you need to identify exactly what you want to do with your online business presence. Consider all of the features and functions you want – forms, online catalogue, online shopping cart, connectivity with social media, etc. Systematically go through that list, and do some legwork to see if there are WordPress plugins that can do the things you want to do. Chances are pretty good you’ll find that WordPress is a good match for you.
Do let us know which platform would you recommend for an online business Website? WordPress or something else?